Social Media Marketing
Great examples of social media marketing can be found in the examples below:
http://www.nbc.com/parks-and-recreation/video/the-more-you-know-bacon-shortage/1420434/
Ron Swanson, outspoken Libertarian on Parks And Recreation (How outspoken? “I hope I’m not interrupting anything important” is met with “How could you? I’m a government employee.”) is heavily invested in meat. A meme generator who has ordered “all the bacon and eggs you have” at a restaurant, he would naturally be prepared for the upcoming Bacon Apocalypse.
http://deadspin.com/5950316/this-might-be-the-worlds-most-ingenious-prank-phone-call
Dominos calls Dominos: it’s a brilliantly simple prank. Call one Dominos, place an order. When they begin reciting it back, patch in another Dominos, and they’ll hear the repeated order as an order beign placed. Wash, rinse, repeat. Who’s on first? What’s on second? Pepperoni’s on third?
http://www.youtube.com/watch?v=FHtvDA0W34I&feature=player_embedded
Do we need to cover this? It’s the Red Bull sponsored space jump, and possibly one of the best usages of drink sponsorship. Anytime someone goes to look at this legendary video, they’ll see the Red Bull logo everywhere.
http://www.youtube.com/watch?v=Qr22iCGxDBo&feature=player_embedded
Snoop Lion (formerly Snoop Dogg) has revamped one of his classic songs to go along with his new name. Snoop Dogg wanted you to drop it like it’s hot, but Snoop Lion wants you to pocket like it’s hot.
http://www.youtube.com/watch?v=PwQns6vGfj4&feature=player_embedded
Porkin’ Across America is the newest show from The Onion, travelling across America in search for the best pork dishes. You can really taste the chili AND the powder in some dishes. Two more episodes have been released since then, but start at the beginning for full effect.
http://www.youtube.com/watch?v=yUXyYHStE20&feature=player_embedded
Soft drink cans have never seemed beguiling to me, and I can’t remember the last time I used a straw with one, but a simple change-up can make it easier for some.
http://www.youtube.com/watch?v=myxwCEGcBYc&feature=player_embedded
The Coca-Cola polar bears are lampooned in this social commentary animation. While the brand name is never actually mentioned, the negative effects of sugary and acidic drinks are entertainingly explored in this short film with a catchy beat. You might just put back that soft drink after watching it.
http://www.youtube.com/watch?v=2Wfb-dlAPOM&feature=player_embedded
Apparently, Ragu is now a manly comfort food. In this callback to “Charlie Bit My Finger”, we catch up to what Charlie and his brother are up to, and what else Charlie’s been biting since then.
http://www.youtube.com/playlist?list=PLOxV7lLbmxJ2XO7pBhcK5ueKY4J_xmGfs
Will Ferrel loves Old Milwaukee beer, and has been doing local commercials for them for a while now. Things get surreal when he hits Sweden, as can be expected.
http://www.youtube.com/watch?v=RTZ9oTjTRAw&feature=player_embedded
In this parody of “Rolling In The Deep” by Adele, a farm promotes what they call “Eating Cheek To Cheek”, using all portions of livestock for food. It’s cute, catchy, and promotes a mindset that not everybody has even heard of.
http://www.youtube.com/watch?v=qDWDLuJoNCI&feature=player_embedded
Baby Carrot Shake Downs are a new product, but their commercial goes to the old trope of sexual euphemisms. If you want to see The Situation’s doppleganger shake a bag of carrots, you’re set with this video.
Cheese: Pretty much everyone likes it, including rejects from “Cloverfield”.
http://www.hulu.com/watch/415492
Brad Pitt’s Chanel ads are a little out there, but Saturday Night Live thought it’d be better with Taco Bell. The Dorito’s Locos Tacos are a cultural landmark, apparently.
http://www.youtube.com/watch?v=mThUfYcea3I&feature=player_embedded
We’ve all carved pumpkins with knives, but we never should have brought a knife to what can escalate to a gun fight.
http://www.youtube.com/watch?v=RDiZOnzajNU&feature=player_embedded
James Bond may be known for this martinis, and in the current movie Skyfall he downs a Heineken, but in this amazingly-fun Coca Zero promotion, men get the chance to “unlock the 007″ in them by, out of nowhere, challenging a 70-second obstacle course. It’s entertaining and fun, and everybody would love to challenge it.
This is a guest post from Chad Bonin, a writer for Instawares restaurant equipment and supplies company.
